ANKH Trading Pvt Ltd has launched in Sri Lanka with a mandate to curate premium global brands and pioneer new commercial channels across South Asia, aiming to bridge international creators with emerging consumer markets in the region.
The privately held company has identified three primary areas of focus, Luxury Experiential, Sustainable Luxury, and Specialized Experiential. Its portfolio spans jewellery, gemstones, personal wellness, haute perfumery, and early childhood development products.
In its luxury division, ANKH plans to introduce refined global brands to what it describes as an increasingly premium-conscious consumer base in South Asia. The company is positioning its jewellery and gemstone lines around traceability and ethical sourcing, with commitments to conflict-free and fair-trade supply chains. Lab-grown stones, recycled metals, and artisanal craftsmanship are expected to feature prominently in this segment.
Sustainable luxury forms a second stream of the company’s operations. This includes ethically sourced products and eco-conscious packaging, with a stated emphasis on aligning commerce with environmental responsibility. Personal wellness is also part of this portfolio, ranging from curated self-care products to niche fragrances created by master perfumers in Europe and the Middle East.
The third pillar, Specialized Experiential, targets early childhood development. ANKH says it is curating educational, recreational, and sensory development products tailored for toddlers. These include hands-on learning tools, role-play kits, and sensory exploration materials designed to nurture creativity, language, and motor skills.
“ANKH Trading is structured around a philosophy of commerce with purpose,” said Terin Schubert, Head of Operations at ANKH Trading. “We are creating pathways for global brands to engage with South Asia in ways that are transparent, thoughtful, and sustainable, while ensuring that both creators and markets find long-term value in the process.”
The company, headquartered in Colombo, is entering the market at a time when South Asia’s consumer segments are showing signs of shifting toward premium and wellness-driven products. ANKH Trading said it intends to expand its regional partnerships in the coming phases, with a focus on building sustainable trade frameworks alongside brand curation.
