Salesforce becomes the Title Sponsor and Technological partner of FIDE.
Salesforce (NYSE: CRM), the #1 AI CRM, has announced a landmark multiyear partnership with the International Chess Federation (FIDE), becoming the Title Sponsor of the FIDE World Championship Matches 2026–28 and the official AI partner of the FIDE World Chess Championship and FIDE Rankings.
The collaboration will leverage the full power of Agentforce 360, Salesforce’s complete portfolio of AI solutions powering the Agentic Enterprise, to unify FIDE’s operations, player rankings, and fan connections onto a single intelligent platform. The partnership will also utilise Slack to connect FIDE’s global teams, streamline workflows, and enhance collaboration across its international network.
The partnership covers the 2026 and 2028 World Championship Matches, the 2027 Women’s Match, and world rankings, which will be presented as the Salesforce FIDE World Chess Championships and Salesforce FIDE Rankings.
FIDE, the governing body of chess since 1924, oversees 204 national member federations, 1.5 million rated players, and tens of thousands of rated events annually across 195 countries. With Agentforce 360, FIDE will operate its activities on a unified intelligent platform, unlocking new ways to connect with players, federations, and more than 800 million chess fans worldwide.
Fans will experience this transformation through the Chess Concierge Agent, powered by Agentforce 360, which will answer questions on ratings, rules, and live tournament status for 1.2 million monthly visitors in any language. Internally, Agentforce 360 will support FIDE’s operations, including Move of the Day, a workflow that analyses moves from elite competitions and shares them with the FIDE expert panel through Slack for final selection.
The ELO Player Rating Agent will provide conversational access to FIDE player information, including historical trends, current standings, results, insights, and predictions. It will also automate rating data pipelines across 204 federations, replacing manual batch processes with near-real-time ratings.
Powered by Data 360, FIDE will unify its player database of active online chess players and more than 60,000 annual event streams to create consolidated real-time fan and player profiles. This partnership brings together chess and artificial intelligence to create a more connected, intelligent, and engaging experience for players, federations, and fans globally. Through Agentforce 360, Salesforce will help FIDE modernise operations while supporting the continued growth and accessibility of chess worldwide.
