Prime Lands has made history in Sri Lanka’s real estate sector by becoming the country’s first real estate developer to receive the prestigious YouTube Silver Play Button after surpassing 100,000 subscribers. The milestone comes as Prime Group celebrates its 30th anniversary, adding a significant digital achievement to three decades of growth and innovation.
As part of YouTube’s Creator Awards programme, the Silver Play Button recognises channels that reach significant subscriber milestones. For Prime Lands, reaching this milestone marked more than a growth in audience; it reflected the developer’s transformation from traditional marketing to a digital-first approach and its commitment to using content, technology and storytelling to redefine how Sri Lankans discover and engage with real estate. Today, with a YouTube community of more than 600,000 subscribers, Prime Lands continues to expand its digital reach and deepen its connection with property seekers across Sri Lanka.
The YouTube Silver Play Button represents more than a subscriber milestone for Prime Lands; it reflects the trust the developer has built with its digital audience and its role in transforming real estate marketing in Sri Lanka. By bringing properties, developments and the buying journey to life through authentic and informative content, Prime Lands is enabling customers to research their options more confidently and make better-informed property decisions.
Ruminda Randeniya, CEO/Executive Director, Prime Lands (Pvt) Ltd said, “Our strategy has always been to empower buyers with clarity and confidence. Through the YouTube journey, we have transformed the way people make real estate decisions, guiding smarter property choices to immersive, insightful content, helping them visualize opportunities, understand market dynamics, and make informed choices. Today, Prime Lands has built one of the largest and most loyal digital audiences in Sri Lanka’s property sector and achieved what no other Sri Lankan real estate brand has accomplished. Combining digital storytelling with strategic foresight, we aim to showcase properties and pioneer a new way for buyers to explore real estate opportunities.”
YouTube has become a cornerstone of Prime Lands’ digital engagement strategy, transforming the way customers experience and explore property. Through immersive video tours, detailed walkthroughs, construction progress updates and neighbourhood insights, the channel gives prospective buyers a closer look at developments before making a decision. By putting real properties and genuine progress at the centre of its content, Prime Lands prioritises authenticity and transparency over conventional promotional messaging, giving customers greater control over their research and helping them make property decisions with greater confidence.
Backed by three decades of experience and a portfolio of more than 70 housing and apartment developments and over 10,000 land developments across Sri Lanka, Prime Lands has built a strong foundation in the country’s real estate sector. Its growing digital audience now represents a new dimension of that legacy, demonstrating how Prime Lands is using digital content to reshape the way Sri Lankans discover and engage with real estate.
